The practice has been around for a few years, but current new scams are mystery shopping invitations that start with a text, social engineering the victim to send an email to the scammers, and then get roped into a shopping fraud.
These types of smishing attacks are also more and more used for identity theft, bank account take-overs, or pressure employees into giving out personal or company confidential information. Fortune magazine has a new article about this, and they lead with a video made by USA Today which is great to send to your users as a reminder. An Australian researcher also just published data to suggest cybercriminals are getting better results using the phone these days.
I suggest you send employees, friends and family an email about this Scam of the Week, your welcome to copy/paste/edit:
"Bad guys are increasingly targeting you through your smartphone. They send texts that trick you into doing something against your own best interests. At the moment, there is a mystery shopping scam going on, starting out with a text invitation, asking you to send an email for more info which then gets you roped into the scam.
Always, when you get a text, remember to "Think Before You Tap", because more and more, texts are being used for identity theft, bank account take-overs and to pressure you into giving out personal or company confidential information. Here is a short video made by USA Today that shows how this works: https://www.youtube.com/watch?v=ffck9C4vqEM
Obviously, an end-user who was trained to spot social engineering red flags (PDF) would think twice before falling for these scams. The link goes to a complimentary job aid that you can print out and pin to your wall. Your welcome to distribute this PDF to as many people as you can.
https://cdn2.hubspot.net/hubfs/241394/Knowbe4-May2015-PDF/SocialEngineeringRedFlags.pdf
@Credits: Knowbe4