Facebook Shops makes selling online easy.
Customizable collections showcase your featured products.
A single shop experience works on both Facebook and Instagram.
Design features help bring your brand to life.
A shop on Instagram
Keep your online sales going and growing.
Make shopping seamless.
Shops help people explore your collections and products without leaving Facebook or Instagram.
Get up and running with a simple setup.
Customizing your shop and collections takes just a few minutes.
Design your shop to build your brand.
Use full-screen photos and simple creative tools to build your brand identity.
Get a global reach.
People around the world can access your shop from your Facebook Page, Instagram profile or from one of your Instagram stories.
Learn more about shops in the Business Help CentreCustomizing your Facebook shop is free and simple.
At the moment, shops are being rolled out to businesses that sell with Instagram Shopping, a Facebook Page shop or both. We'll send you an email when yours is ready. In the meantime, you can get started with Instagram Shopping
or learn about other selling opportunities with Facebook.
You can use an existing catalog or set up a new one that works across Facebook and Instagram.
Make sure that you've followed the right steps to start customizing your shop in Commerce Manager*.
Add six to 30 products to a collection, and use cover images and collection names that inspire people to see what's inside.
Use visuals, brand elements, and custom colors to bring your brand to life. Arrange the layout and order of your collections so that people see your new and featured collections first.
Ready to start customising your new shop?
Help people discover more of your products with these shop best practices.
Attract more customers with Instagram Stories.
People can get to your shop simply by swiping up on one of your stories on Instagram, where you can showcase your latest collections and build your brand presence.
Get valuable insights from your shop.
View insights from your shop within Commerce Manager to see what's working and what you can improve.
Learn more about selling on Facebook and Instagram with free Facebook Blueprint courses.
Get started with Shops
Manage inventory with catalogs
What does selling on Facebook and Instagram look like?
